Get Relevant Traffic To Your Website
It's simple: more traffic to your website = more sales. Right?
WRONG
More targeted traffic to your website + relevant content = more sales.
Think of it in-terms of a high-street store...
As an example: a shop in a main high street sells pet food. The shop pays a 'marketer' a cheap rate to bring people into the store. The 'marketer' finds shoppers in clothes stores, food stores, jewelers etc, puts them in a van and drops them off into the pet store.
Wow! The pet store has never seen so many people in its little shop. It's full to capacity! The busiest it's ever been! The shop may even have to close if any more people come in!
The shoppers, rather irritated at being moved around like this take little interest in the pet store, most of the shoppers don't even have any pets and those that do are still to annoyed at the 'marketer' for interrupting their shopping.
The result: high traffic to the shop but zero sales.
This may sound silly but it's what happens when you pay for cheap traffic to your website. People are taken from the websites they're enjoying and dropped onto your website. Annoyed and un-interested, most of the visitors don't even have an interest in what you're offering.
For a start; you must target the right people. So who are the right people?
Those that will buy your products or services.
A great start for the pet food shop might be to target shoppers with pets. Shoppers with pets may buy food for their pets or just take a look at the prices and what's on offer.
The same applies with your website. Target the right people and they'll show an interest.
If your website isn't doing so well in search engines have you checked its SEO (search engine optimisation) compliancy?
Click here to use the free SEO check to see if your website complies with the latest standards.
See you tomorrow at 09:00
Simon
