Simon Bell .biz

Simon,

I'm learning a lot very quickly from your articles. Lots of ways to throw money around in this online caper and this is the best tip yet to save my business money.

r

Thanks Roman

Negative keywords are a great way of saving money on your ad campaigns.

Try looking through your traffic logs to see how many visitors land on your website by searching for keywords that aren't related to your site. Then, add those keywords to your negative keyword list in your AdWords campaign.

That'll stop any more wasted traffic and save you money!

All the best
Simon

Simon,

when looking at the discovered keywords using Google Webmaster Tools, I see alot of non core words that appear in the text of the site. I'm assuming the webmaster keywords matchup to what the search bots produce. If these terms are used to match search terms it would be a misleading. Is there a way to use negative terns to effectively remove these from consideration?

Ernest,

Do you mind me asking what is the website URL that Google Webster Tools is reporting this for?

The most likely reason is keyword density. Any keyword that appears more than about 2% within the text of your web page is likely to appear as a popular keyword for that particular page.

All the best
Simon

Hi Simon,

Here is a list of webmaster reported keywords. For example #3 - #12 are very generic. Whereas #13/14 are on the mark but behind 10 other seemingly random terms. I assume the earlir keywords carry more weight (?). So are these garbage keywords a problem? If so, is there a good technique to negate them?

Thanks

Keyword Significance
1. junkerstats
100% 100%
2. skip
100% 100%
3. events
94% 94%
4. faq
55% 55%
5. password
53% 53%
6. search
51% 51%
7. username
49% 49%
8. column
49% 49%
9. main
49% 49%
10. valid
47% 47%
11. sitemap
40% 40%
12. account
35% 35%
13. cars
27% 27%
14. racing
27% 27%
15. lemons
27% 27%
16. car
25% 25%
17. copyright
23% 23%
18. css
23% 23%
19. menu
21% 21%
20. news
21% 21%
21. past
21% 21%
22. finish
18% 18%
23. junker
18% 18%
24. feeds
18% 18%
25. new
17% 17%
26. position
13% 13%
27. race
13% 13%
28. feed
13% 13%
29. count
12% 12%
30. entries
12% 12%
31. navigation
12% 12%
32. guests
9% 9%
33. seagraves
8% 8%
34. address
8% 8%
35. remember
8% 8%
36. considered
8% 8%
37. deadline
8% 8%
38. display
7% 7%
39. ideas
7% 7%
40. upcoming
7% 7%
41. contributing
7% 7%
42. email
7% 7%
43. gmail
6% 6%
44. title
6% 6%
45. contribute
6% 6%
46. guest
6% 6%
47. endurance
6% 6%
48. misc
6% 6%
49. reserved
6% 6%
50. sign
6% 6%
51. houston
5% 5%
52. sunday
5% 5%
53. track
5% 5%
54. weblinks
5% 5%
55. buttonwillow
5% 5%
56. finishing
5% 5%
57. it's
5% 5%
58. performance
5% 5%
59. component
4% 4%
60. crapheaps
4% 4%

Ernest,

I've had a look through your website and it looks really good. Joomla's a great CMS to make it easier to manage your content. I can see you want to attract visitors that have an interest in Junker Racing. You also want visitors so sign-up and upload their car performance statistics.

In terms of your keywords; I wouldn't worry too much about anything beyond #3 in that list. The main keyword on your site that the search engines will pick up on is "junkerstats". You're number one on Google for that keyword too!

I've noticed that your Alexa Ranking is fairly low. So, I'm guessing you want to get more visitors to junkerstats.com?

Have you tried using Google AdWords or Article Marketing to get more relevant visitors to your website and upload their performance stats?

All the best
Simon

Hi Simon,

I put the site together for a friend. I just want to make sure there are no technical errors. Given the goal of the site is to build a database for stats on cars, the audience is very narrow. I think adwords would cast too wide a net. The current thinking is work the event forums and work with the event coordinators. And my part is to get the oganic as good as reasonably possible.

On another note I tried some tests with Adsense. There reported clicks do not seem to match up with clicks I know happened. For example a coworker was looking at the site and clicked an ad. On that day they reported zero hits. Do you have any experience verifying accurate payments with them. If I see any more odd things I am tempted to start tracking my log files.

Ernest,

In terms of technical errors on your website, have you run a W3C validator check (http://validator.w3.org)?

With AdSense, I have never had any problems with clicks on websites. Payments are reliable and impressions have always matched my server logs. Just bear in mind that you might be violating Google's terms of use by allowing co-workers to click on your ads - https://www.google.com/adsense/policies.

All the best
Simon

Hi Simon,

I have spent a lot of money in setting up this website. I have not sold anything as yet. Could you please advise me on what to do.

Hi Phil

You say you haven't sold anything yet. Let's look at this further; how have you been marketing the website so far?

Simon