Simon Bell .biz

Making money with AdWords really isn't all that difficult. Since AdWords is a platform which allows you to reach millions of people searching the internet, you just need to find a hungry crowd and provide them with with they're looking for

AdWords is a global marketing tool that allows you to reach millions of potential buyers in your industry.

The big mistake that a lot of people make when they try to make money with AdWords is being too broad with their keywords. Burrow down your keyword list and find some niche long-tail key phrases where there's less competition.

If you're looking to turn over a profit with AdWords you'll need to Find a market where's there's little competition but still a high demand and you're in business!

So, if you want to make money with AdWords there are two main steps you need to carry out...

In yesterdays blog post I explained Google AdWords quality score and how it affects your campaign. If you don't already know what QS is I highly recommend you read yesterdays post before reading today's.

So now you know what a quality score is and how important it is. Do you want to get a QS of 10 out of 10?

It is possible to get a 10 out of 10 QS but things have to be running pretty sharp in your AdWords account.

But, before I explain in detail how to get a 10 out of 10 quality score I want to run through a very important part of your campaign....

Quality score is a number from 1 to 10 used in Google AdWords. It's used to determine how relevant a keyword is to the campaign and ad group that it's running in. The higher the quality score, the more relevant that keyword is to its campaign or ad group.

Is a low quality score something to worry about?

That depends on how much money you want to spend. Basically, the higher the quality score, the lower you pay per click, and vice-versa.

For example: if you were bidding on the keyword "weight loss". The average CPC is $2.75 and it gets about 2 million searches per month...

Since the dawn of the internet, possibilities for digital and online marketing are outstanding. When it comes to marketing a profitable business online there are so many tools and techniques you can use to help you succeed. If you want to make money online you need two critical ingredients; a product or service offering and targeted traffic.

Your product or service offering might be something you've produced or manufactured yourself, it might be an affiliate product or service or it might even be information such as articles or a blog with paid sponsorship and advertising to produce turnover.

Whatever it is you're offering it needs to be valuable to the user. This brings us onto the next critical ingredient; targeted traffic...

Often forgotten about by most PPC marketers, negative keywords allow you to exclude certain keywords from triggering your advert when users search using a query.

For example; let's say you're using the keyword "weight loss" to promote a weight loss product on your website. If someone types "free weight loss diet" into Google, chances are they'll see your advert. If that user clicks on your advert it's a waste of money. The user wants a free weight loss diet, but you're offering a paid-for solution.

If you add the negative keyword "free" to your campaign you won't get bargain hunters clicking onto your website. AdWords won't display your advert if a negative keyword is entered by the user along with a keyword that is part of your campaign...